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The 1.22% ad engagement rate benchmark across all industries means you’ll get about one interaction for every 82 impressions.
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In 2025, there are estimated to be 5.17 billion total social media users worldwide, with an average person using 6.7 different social networks per month. In dash hudson’s latest tiktok, instagram and youtube benchmark reports, updated for 2025, uncover which kpis are critical to brands’ social strategies and learn how leading brands are staying ahead of the.
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